Most of us already know when something isn’t real. We sense it immediately. The lighting is off. The language feels rehearsed. The surfaces too clean. And yet - we accept it. Not because we’re fooled, but because the alternative makes us uncomfortable.
Reality is often perceived as uneven. While it likely exists as a perfect mathematical equation it rarely rewards effort in proportion to belief. So we agree to the illusion. We agree that the expensive thing is better. That visibility equals importance. That if enough people say something matters, it probably does.
Unfortunately, wanting something that is real does not replace what is fake. It only gives us something easier to obtain and naturally we find comfort in that reality.
Illusions remove friction. They simplify the story. They tell us where to stand, what to want, and how to measure our winnings. They allow us to participate without questioning the structure or mechanisms that we have become a part of.
Most systems depend on this agreement. Brands. Institutions. Narratives of success. They don’t need us to believe... they only need us to behave as if we do. The problem isn’t that the illusion exists. It’s that over time... we forget that we ever agreed to illusions in the first place.
As such, fake becomes familiar. Familiar becomes safe and suddenly TRUTH and what we understand as REAL begins to feel very disruptive. This is why authenticity can be so exhausting. It asks us to slow down, to tolerate ambiguity and to exist without applause or certainty. Reality asks us to look up at a dark and empty sky often times with more questions than answers.
To be clear, FAKE MOON isn’t here to convince any one of anything. There’s nothing to reveal that hasn’t already been felt. FAKE MOON is simply a marker. A reminder that truth and comfort are often very different things - and that's ok.
Some nights, the Moon is enough. Other nights, it won't even come close. That's when you have to peer even deeper into the darkness... only to find what appears to be an increasingly distant but never dwindling...LIGHT.
- END OF TRANSMISSION -